has successfully launched the $SHOP token!
5 min readSep 19, 2022

-- officially launched its new $SHOP token on September 9th, merging the communities and utilities of $SPI and $GSPI into one, undivided ecosystem.

What is $SHOP?

$SHOP functions as’s native token, is built on the Ethereum blockchain, and serves as a utility token within the ecosystem. $SHOP provides numerous benefits which greatly encourage users to utilize the platform. These benefits include increased $SHOP back rewards, FREE international shipping and additional discounts with its use as a form of payment. created $SHOP with the goal of merging its current native tokens (SPI & GSPI) utilities as well as encouraging the unification of both tokens holders into one strong ecosystem. $SHOP has been designed to reflect the success of the platform thanks to its burn and mint mechanism.

Pre-Launch Preparations

Prior to taking on the monumental feat of merging two tokens from two different blockchains, had a lot of preparations to undertake; these preparations were not only centered around the technical aspect of the merge, but to also inform $G/SPI’s holders about the upcoming occurrences. began this process by first asking $G/SPI holders their opinions on the merger via a community poll. Following the polls landslide win for those in favor of the merger with a 97% approval rate, how had the go ahead to move forward with its launch plans.

On May 5th, published its Token Migration instructional article containing instructions for how holders should store their tokens in order to be taken into account in the snapshot/airdrop. The article also detailed the planned company actions prior to the migration such as the delisting of $G/SPI from their listed exchanges and pulling their liquidity that would later be used to kickstart the trading of $SHOP.

In the time between the proposal of the token migration and the launch itself, took the time to ensure $SHOP’s smart contracts were expertly written and then audited by CERTIC. The community team was also hard at work, answering questions and informing the community of all company updates surrounding the progress of the $SHOP token. These updates took the form of live AMA’s, videos, social media posts and 24/7 moderation in’s community channels. announced the launch date of the $SHOP token on August 5th alongside a special pre launch event. This event also marked the launch of the first ‘Buy Tokens’ feature on the platform, allowing users to purchase $SPI directly from $SHOP’s pre launch event allowed users to stock up on $SPI prior to the launch with the incentive of receiving an additional 20% of their $SPI purchase in $SHOP. The ‘Buy Tokens feature will now facilitate the purchase of $SHOP on the platform for joining the membership programs.

Launch Day:

September 9th had arrived and the stakes were high as the entire team had been working full force to bring its launch day plans to fruition. had also published an article a few days prior, detailing the AMA Marathon that was scheduled to take place throughout the day as well as the timeline for the snapshot and airdrop.’s AMA marathon, hosted by Marketing Manager Aiden Skehan and Community Moderator, Sean Cervantez was held from 01:00 PM — 07:30 PM CET and included appearances from team members such as CEO , Arbel Arif, EVP, Mrs. Meirav Shacked, CPO, Grimaldy Gunawin and HR Manager, Mrs. Elena Nicholson. also invited guest speakers from previous collaborations such as Numbers Protocol co-founder & CGO Sofia Yan, Communications officer at Dash Core Group, Marina Siradegyan and Luffy Token CEO, Peter Thai. Throughout the AMA, the team left time for community discussions and questions as well as rewarding contributing listeners with $SHOP prizes. The community team was also present in the community channels over the course of the day, assisting users with airdrop related issues, and hosting numerous mini games with prizes.

At 04:00 PM CET $G/SPI’s snapshot was officially taken. At 05:00 PM CET $SHOP’s trading was initiated on Uniswap, allowing users to purchase the very first $SHOP tokens on the market. $SHOP’s airdrop process began at 06:00 PM CET and was completed on September 10th, at 08:00 PM CET.

$SHOP Back Event:

When created $SHOP, a goal had been set to create a token that could be obtained not only by means of an exchange but also through the use of the platform. This method of obtaining $SHOP is in turn designed to incentivize the growth of the community and to allow the token to more closely reflect the success of the platform. To further facilitate the adoption of $SHOP through the use of the platform, giving shoppers the opportunity to earn an additional 20% $SHOP Back on all orders.

The event began on September 10th, lasted for 48 hours and resulted in over 40,000 $SHOP being awarded to shoppers and over 100 new users joining the platform.’s $SHOP Back Event was fully funded by the company, with the collaboration of shared marketing efforts giving an additional exposure for the $SHOP launch event to an estimated 12 million followers on Twitter alone. collaborated with more than 20 projects, including: Avalanche, Fantom foundation, Dash Pay, Utrust , VeChain, Zilliqa, Dextools, Life Labs , Numbers Protocol, Luffy Inu, PolyDoge, Cat Coin, Ape Coin, The Open Dao- SOS, Floki Inu, Volt Inu, Eqifi , BananaTFA, Cudos, posting on social media platforms. Another noteworthy promotion took place alongside Binance where a push notification was sent to all Binance App users about the $SHOP Back event.’s Tech Lead Mr. Sami Hazem, also had the pleasure of being hosted on Binance MENA for an AMA on Twitter Spaces.

$SHOP’s launch event was also promoted on, Coin Market Cap, CoinGape and Crypto Daily. envisions a future where people have the flexibility to buy anything with anything.

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